Digital and Technology

Cybersecurity and Crisis Management: Lessons from Yahoo and Meta

The digital age has seen its fair share of cybersecurity breaches, with Yahoo and Meta (formerly Facebook) standing out for their contrasting responses and the ensuing impact on their futures. Yahoo's revelation of two massive breaches in 2016, affecting over a billion users and dating back to 2013 and 2014, was marred by criticism for delayed disclosure and mishandling, leading to a significant reduction in its acquisition price by Verizon. This episode became a cautionary tale highlighting the importance of timely crisis management and transparency. 

In contrast, Meta's handling of its 2018 breach affecting 50 million users demonstrated the value of swift action and open communication. Despite the breach, Meta maintained its user trust and market valuation by quickly addressing the issue and being transparent about its response measures. 

These contrasting scenarios underline the critical role of crisis management in cybersecurity. Yahoo's story warns of the long-term impacts of inadequate response, while Meta's resilience showcases the benefits of prompt action and transparency, offering key lessons for enterprises navigating the cybersecurity landscape.